Copywriting is one of the most important skills in business. Unfortunately, too many people still write like it’s the 1800s.

In this talk, Jon shows how you can change that and apply what he learned as a popular writer for Forbes, Time Magazine, and Fast Company.

He’ll teach you how to simplify your messaging without dumbing it down, write headlines and social copy to increase engagement, and tell stories to get people to pay attention to your brand — and pay for your products.

Biography

As one of few marketers to work at both YouTube and Instagram, Jon Youshaei has been heralded by Inc Magazine for "cracking the code to going viral.”

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes.

During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

Now a creator himself, Jon gained 500K+ followers and 300M+ views in the past year while interviewing Logan Paul, Danny Duncan, Mark Rober, Liza Koshy, Zach King, Peter McKinnon, and more.

He’s also a sought-after advisor, investor, and speaker and is recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah, and John F. Kennedy. Jon has also been named Forbes 30 Under 30 and LinkedIn honored him as one of their Top Voices on the platform.