In a data-driven world where the consumer is bombarded with information overload, what is the value of the influencer? How does influencer marketing fit into the overall goals of social media marketing and brand strategy? Will influencer marketing remain relevant in the future? In this riveting course, join influencer, speaker and founder Melissa Turner as she unveils how you can leverage influencer marketing to grow your brand's digital footprint and the surprising ways it is shaping the future!

Biography

A 20-year veteran dental hygienist and founder, Melissa K. Turner is a sought-after executive, consultant, dynamic speaker and top millennial content creator. Behind some of the most innovative brands in the industry, she partners with companies of all sizes – from pre-seed startups to billion-dollar international brands – on brand strategy and product growth. Turner’s combined experience behind the scenes in the boardroom, on the frontlines as clinician, and as a public-facing influencer allows her unique insight into future industry trends. She is the founder and founding board member of multiple companies and is referred to as a “fresh force of change”– representing a new generation in dentistry with a focus on transforming the future through innovative technology, inclusion and practitioner wellbeing.

Senior Executive Consultant and Chief Hygiene Officer at Cellerant Consulting Group, Turner leads the Cellerant Best of Class Hygiene Awards. She is a founding board member for the American Mobile & Teledentistry Alliance and cofounder of The Denobi Awards and the National Mobile & Teledentistry Conference. Affectionately known by her influencer handle @thetoothgirl, she is creator of the I Heart Dentistry Network.

Turner’s newest launches include Smile Proud, an advocacy organization built to support current and future LGBTQIA+ dental professionals, as well as I,Woman, a podcast for women founders, executives and entrepreneurs focusing on what it takes to unleash their inner roar in the boardroom, the bedroom and beyond. Turner can be reached at www.MelissaKTurner.com